Keeping
Sales Alive
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Your
Experience |
Your
Solution |
Now that I have made a deal with a buyer, my goals are met. | Your
job has just begun. You must keep your sales alive by constantly
creating new interests in your product. |
Out of sight, Out of mind Keeping
your retail store sales alive is a never-ending process. The Stores
are constantly bombarded with new information about competing products.
You must stay aware and on top of the competition at all times. |
Inform stores about:
Your organization, on all levels, need to visit the retail chains several times a year to have the feeling for retail. When your people are out there they should speak with the store personal that area relevant to the person in your organization. They should find out what the stores need and what the competitors are doing and will be doing. Your service folks would speak with the stores about service. Your accounting would take a dialogue about the store accounting praxis. Your logistic department would speak logistics. Your marketing people would speak with the stores about potential marketing material. Your sales people would speak about the need for local sales activities. In the long run lowest market price is not sustainable since new competitors sooner or later will undercut your prices.
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The author of this article Jens Welling has worked with retail purchase, retail sales and retail marketing over the last 15+ years. Jens Welling has written a number of articles as a good source for any new and established company who want success with retail sales. Below are short descriptions and links to other articles. |
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Why You Have To Do Your Homework Choosing Sales And Distribution Channels Category Management Unique Selling Points (USP) Price Strategy What The Buyer Wants To Know Exit Strategy Price Setting |
Negotiation Tactics Rejection From Buyer Marketing Strategy Education Management Warranties Building A Brand Logistics Keeping Your Store Sales Alive Product Development |