Unique
Selling Points (USP)
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Your
Experience |
Your
Solution |
The consumers arent getting the message! |
Take the time to find out exactly WHOM your consumers are. Once you get to know them, youll know what to say to them! |
Target consumer group Your first job is to find out who your consumer target group is. In retail, the consumer is everything. Without knowing whom your target group is, you risk running in the wrong direction. It is common to think of yourself as a consumer and use your views as part of a consumer target group. This is where you go wrong; a large part of your true target group might have a totally different view. It is crucial that you really make an effort to find the true profile of your consumer target group. |
Finding the USP To generate a
flow of customers, they have to understand what benefits they get
from your product. Think WHY the customers should buy your type
of product? Why should they choose your product over another? It
can be very difficult to find the USPs (Unique Selling Points).
I suggest you read newsgroups; Talk to customer service; Buy a
range of competing products and install them all; Read all reviews
on similar products; Let your Mother install the products. Leave
no stone unturned. Lastly, try showing your product to a professional
marketing company like MissonRetail who has methods to find the
USPs; almost all products have something Unique about them,
you just have to know where to look.
Jens Welling |
The author of this article Jens Welling has worked with retail purchase, retail sales and retail marketing over the last 15+ years. Jens Welling has written a number of articles as a good source for any new and established company who want success with retail sales. Below are short descriptions and links to other articles. |
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Why You Have To Do Your Homework Choosing Sales And Distribution Channels Category Management Unique Selling Points (USP) Price Strategy What The Buyer Wants To Know Exit Strategy Price Setting |
Negotiation Tactics Rejection From Buyer Marketing Strategy Education Management Warranties Building A Brand Logistics Keeping Your Store Sales Alive Product Development |