Why
You Have To Do Your Homework
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Your
Experience |
Your
Solution |
Rejections, lower margins than expected. Sales were there but competing products ran with the sales |
Selling through retail is one of the toughest sales channels there is. Reactions come instantly. There is no mercy for mistakes. One word covers what you need: Preparation. MissionRetail.com will help you to be prepared. |
Retail
has time for nothing Competition has lowered the prices of consumer electronics and computer products to a level where retail no longer can afford a big staff at either headquarters or in their stores. The number of people handling all the necessary processes in retail is notoriously low. There is no time to really think about implementing the right short- and long-term actions. At the same time, there is a tendency to avoid risks and only choose sure winners. It may sound rather daunting but you can use that fact to your advantage. If you provide the retailer with right information, you will get their attention and increase your and the retailers probability of success. |
No such thing as a sure success! Retail knows they make mistakes. You cannot be a buyer without taking chances. There is no such thing as a sure sales success in electronics/ computers unless either the vendor OR the retailer lose money. However retail does a lot to minimize loses and maximize profits. Nevertheless, products change so fast in high tech that there is little or no time to do research. If you deliver all the necessary information you have a chance.
A good buyer uses a mix of research and intuition when products are bought. Even if you do everything right, you might still find the negotiations tough and that retail does not appreciate your work. Nevertheless, these days you have to do your homework and be aggressive. Increase your chances for success Once you make a deal with the headquarters of a retail chain, your job has just started. You can improve the chances of commercial success by following the steps at this web-site. No matter what kind of product you have, you can improve your chances of success in retail by helping your product through all of the processes in retail. Go
knock them dead! |
The author of this article Jens Welling has worked with retail purchase, retail sales and retail marketing over the last 15+ years. Jens Welling has written a number of articles as a good source for any new and established company who want success with retail sales. Below are short descriptions and links to other articles. |
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Why You Have To Do Your Homework Choosing Sales And Distribution Channels Category Management Unique Selling Points (USP) Price Strategy What The Buyer Wants To Know Exit Strategy Price Setting |
Negotiation Tactics Rejection From Buyer Marketing Strategy Education Management Warranties Building A Brand Logistics Keeping Your Store Sales Alive Product Development |